TOMS Shoes: One Day Without Shoes

TOMS Shoes is a fast-growing global brand that has committed to giving a pair of new shoes to a child in need every time a customer purchases a pair of TOMS Shoes. The company holds an annual ‘One Day Without Shoes’ in locations and campuses around the world to raise awareness of the importance of shoes for children – and Stagestruck were given the opportunity to produce the London leg of the event.

On London’s Southbank, we designed and created an experiential ‘mini festival’, with interactive elements including an original mural (by Gretchen Jacobsen), kid’s hour, feet painting, musical interludes and the TOMS Info Hub. Stagestruck’s set department excelled itself – building a themed hut of reclaimed wood, funky signage, and huge blackboards for visitors to graffiti throughout the day. The sun shone, hundreds joined in the fun – and the message spread like wildfire via internet social media.