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ITV: TAKING THE STREET TO THE PEOPLE THAT MATTER

With the Coronation Street sponsorship contract up for renewal, ITV wanted to create a buzz among top media agencies and work with them to introduce top brands to the multiplatform opportunities surrounding Corrie.

The solution was to take ITV’s most popular show on a whirlwind agency tour. Stagestruck created a near-lifesize façade of the Rovers Return, installed overnight at each agency to welcome staff to a ‘Roy’s Rolls’ breakfast event where they were served bacon and sausage butties, custard tarts and eccles cakes.

The team at Stagestruck worked seamlessly as an extension of the team at ITV and delivered an experience to our agencies like no other! The Rovers Replica was designed to perfection and was flexible enough to work in a number of different locations. I’m not sure how we’ll top it!

ITV Head of Events & Hospitality