Menu

BENTLEY: SALES TRAINING TO BUILD A GLOBAL BRAND

Since 2009, Stagestruck has worked with Bentley to motivate its dealers to act as  brand ambassadors and experts on a range of new models. Our strategy was to give dealers a personal experience of the cars and the factory that built them, with stories direct from the characters behind the cars that would then be passed on to customers and ultimately help make a sale.

In the process we’ve delivered an interactive factory tour built around Powerpoint-free workshop presentations, created a flexible leather-bound workbook that built up into a convenient repository of sales information, held seminars supported by iPad presentation material, masterminded the logistics of overlapping groups of dealers at both the factory and proving grounds in the UK and Spain, and managed online invitation and registration.