Bentley Continental GT V8 Training

Following a series of highly successful Dealer training events, Stagestruck were recently asked to produce a combined Dealer training and dynamic drive experience for the new Continental GT V8 at Millbrook Proving Ground. The training took place in a themed classroom environment, with presentation content supported by a bespoke iPad app, developed by Stagestruck, that encouraged interaction and feedback. This was followed by an exhilarating drive on several of Millbrook’s challenging circuits.

The sessions were a complex logistics management task, with dealers from across the UK, Europe and Russia attending in groups over a two week period. We also arranged group dinners to give the dealers a chance to network after the event. So successful was the event that it was also extended to include groups of prospect customers, and then restaged for further EMEA dealer groups at the Idiada Proving Track near Barcelona.

‘The integrated use of iPads with other learning approaches helps to make the learning more accessible to all participants, engaging on a one to one level because they have individual activities to undertake; this approach also enabled an element of fun to help reinforce and then test the key learning messages.’
Adrian Davies, Head of Bentley Dealer Academy